Published Paper Details:

Memories contribute to creating an image of a place. We remember the scenes in reference to their context and the transpired events associated with them. In a large country like India, where every zone is unique and the uniqueness transmutes every hundred kilometres, it is essential that this distinctiveness imparting identity and image to the place is cherished and enhanced. Media, be it associated with literature, paintings, photography, cinema and modern digital media has played a significant role in conveying and promoting the character of a place. This paper focuses on the role of media which communicates, perceives, articulates and fosters the persona of a place. The Street as a quintessential socio-cultural democratic public place is discussed. Chandni Chowk, Delhi, a Bazaar Street is considered as a case to validate the statement since it is associated with multiple distinctive tangible and intangible aspects of past, present and future crafting memories and conveying an identity to the place. Different mediums of communications are analysed which inferred that the Media is an effective tool to communicate the information of the place that can be accessed globally and conveys visual aura and emotions, thus imparting an exclusive and unique image to the place.