Published Paper Details:

Nowadays digital entrepreneurs outreach to achieve a better competitive position as well as gain the rewards from social media environment. This increasing attention for a range of alternative approaches in emerging technological fields has given rise to produce solutions aimed at established knowledge about network development in the business activities. There are significant increasing number of women entrepreneurship globally, the analysis therefore focuses on individual women entrepreneurs in entrepreneurial creativity on digital platforms at the organization level rather than on capacity for execution in global scale. To theorize the entrepreneurial creativity in contribute entrepreneurial success to digital entrepreneur perspective, our research focused on Thailand, according to how Thailand has a diversified industrial economy. Most importantly, the great strength of its economy lies in the presence of the fashion sector as innovation have a unique context regard to their creative nature, continuous and almost infinite process within the short product life cycles and competitive nature. To explore the current digitalization phenomenon, triangulated data were collected from primary and secondary sources through the observation, semi-interview and extant literature with 3 founders as the case studies. The result showed that the integration of creativity and innovation networks are incorporated in all entrepreneurial activities within 5 stages includes: 1) opportunity recognition, 2) idea generation, 3) idea validation, 4) commercial implementation and technology utilization as well as 5) sustain business growth. Entrepreneurial creativity plays an important role throughout entrepreneurial networking process from starting point to achieving the success in the marketplace.