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  Published Paper Details:

  Paper Title

A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS ANDROID MOBILES WITH SPECIAL REFERENCE TO BENGALURU

  Authors

  Deepthi S,  Shalini Christina V,  Mahalakshmi V,  Nethra

  Keywords

Keywords: Smartphone, Customer Satisfaction, Mobile Phone users

  Abstract


Smart phones have become a vital element of public life because of satisfaction and dependency on these smart phones are really very high. This article studies the customer satisfaction on usage of various smartphones. The sample of 50 has been collected from various colleges between the age of 16-25 years in Bangalore. The research is based on descriptive method under which, Questionnaire method is being used.From this study it is concluded that the customers are more interested in product features like outer appearance (design), camera and battery life. So, the manufacturers can concentrate more on these factors while manufacturing the product and also that the customers prefer to buy a cell phone through company showroom and majority of the respondents who are using Samsung mobile phones responded that they prefer to buy Redmi

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2105005

  Paper ID - 206504

  Page Number(s) - a30-a42

  Pubished in - Volume 9 | Issue 5 | May 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Deepthi S,  Shalini Christina V,  Mahalakshmi V,  Nethra,   "A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION TOWARDS ANDROID MOBILES WITH SPECIAL REFERENCE TO BENGALURU", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 5, pp.a30-a42, May 2021, Available at :http://www.ijcrt.org/papers/IJCRT2105005.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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