Published Paper Details:

Technology has become an increasingly vital element in the competitive landscape of the financial service industry. It has changed the very nature of selling and buying financial services. One of the most fundamental changes in the banking industry has been the consumer movement from traditional branch banking to more stand-alone banking such as the internet, telephone and mobile phones in banking. The banking industry has undergone a major change due to adoption of mobile banking. The present Study explores the adoption and perception of mobile banking among customers in the banking industry. It discusses how mobile banking enables customers to access account information, conduct transactions, and verify financial documents using their mobile devices. The study highlights that a majority of respondents use and are satisfied with mobile banking services, citing factors such as cost savings, time efficiency, 24-hour access, and physical security as key influencers. However, challenges such as high costs, security concerns, lack of awareness, and usability issues hinder adoption for some users. The findings aim to enhance understanding of consumer perceptions and suggest initiatives to improve mobile banking usage. Additionally, the study emphasizes the importance of traditional banking as a driving force behind the adoption of mobile banking services.