Published Paper Details:

This research study has made an attempt to find out the behavior of the consumers in selection of personal care products for their personal use and family use. The study of consumer behavior assumes that the consumers are actors in the marketplace. The wealth of products and services produced in a country make our economy strong. Almost all the products are available to consumers have number of alternatives, from the alternatives the buyers have to take decision. The main objective of this study is to find out the impact of demographic variable on the selection of their personal care products, to find out the impact of financial status of the consumers on selection personal care products. The study was concluded into that the demographic variables are influencing the buying behavior of the consumers and the financial status of the consumers plays a vital role in selection of personal care products for their own use and their family members use. Those who are earning more are spending more for their personal care products and those who are earning less are spending only reasonable amount for their personal care products.