Published Paper Details:

Sport shoes are devised for the purpose of sports and other form of physical activties like jogging, cycling and sports activities etc,. But nowadays it is also used by the people as an casual wear too. Due to this situation the manufacturing of the sport shoes is heavily concentrated and the various companies with their specific brands of the sports shoes emerge in the market with heavy competition. Awareness regarding health benefits of physical activities are increasing day-by-day among youths, health concious adults and even with school children. So, it makes them to go for best sport shoes. Based on these facts more and more companies are entering into the market of sports shoes with their specific brands along with the factors such as price, style, product quality, durability, variety and they attract the consumers through advertisements. So it tend the consumers to go for the particular brand. Nike, Adidas, Reebok and Puma are one of the top 10 sports shoes brand in India. This study indicates that, most of the consumer were satisfied towards specific brands of the sports shoes with respect to the chosen factors and the consumer behaviour on sports shoes is also good.