Published Paper Details:

Online shopping is the buying and selling process of goods and services carried out between customer and seller. As the world is transforming into digitalized era, more and more peoples are using internet and buying products from online. The customers can easily purchase anything from the comfort of their homes. Today online shopping has become common and that is why it is essential to make a study of online purchase, usage and perception of customers towards online shopping. The main aim of this research is to analyse the consumer perception while purchasing product or services through Amazon. For this purpose with the help of non probability convenience sampling method 201 respondents were selected and data were collected through structured, open-ended and closed-ended questions. On the basis of data analysis, it is found that most of the consumers perceived online shopping rather than traditional shopping. Most of the consumers are preferring electronics, stationery, kitchen and home items. Most of the consumers are buying because of price and easy payment.