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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Published Paper Details:
Paper Title
A STUDY ON BUYING BEHAVIOR OF CONSUMER WITH REFERENCE TO COIMBATORE CITY
Authors
Dinesh Muthu. D, Chandru. N
Keywords
consumer, behaviour, online shopping,
Abstract
The World Wide Web has propelled in no small extent of changes in the attitude and behavior of people all over the world. Due to this blessing, online shopping has emerged which influenced the lives of ordinary citizens. This study is undertaken to understand the behavior of online shoppers through a self-constructed questionnaire of 120 respondents. The survey
reveals that consumers shop online to save time, and for available varieties of products and services. Both male and female both have the same type of behavior towards liking and disliking factors; they like home delivery facility and dislike inability to touch and feel the
product most. They acquire online shopping information from websites especially from the social network and purchase apparels, accessories mostly through cash on delivery method of
payment. The most of the consumers are concern about the security of the payment system, and their overall online shopping satisfaction is mixed.
IJCRT's Publication Details
Unique Identification Number - IJCRT2104450
Paper ID - 205988
Page Number(s) - 3610-3618
Pubished in - Volume 9 | Issue 4 | April 2021
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dinesh Muthu. D, Chandru. N, "A STUDY ON BUYING BEHAVIOR OF CONSUMER WITH REFERENCE TO COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 4, pp.3610-3618, April 2021, Available at :http://www.ijcrt.org/papers/IJCRT2104450.pdf
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Volume 12 | Issue 6
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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