Published Paper Details:

Investment is a type of activity that is engaged in by the people who have to do savings i.e. investments are made from their savings, or in other words it is the people invest their savings. A variety of different investment options are available that are bank, Gold, Real estate, post services, mutual funds & so on much more. Investors are always investing their money with the different types of purpose and objectives such as profit, security, appreciation, Income stability. Researcher has here in this paper studied the different types and avenues of investments as well as the factors that are required while selecting the investment with the sample size of 120 respondents those who are investing their money by conducting the survey through questionnaire in Vadodara city of, India. Actually, here the present study identifies about the preferred investment avenues among individual investors using their own self-assessment test. The researcher has analyzed and found that that salaried persons consider the safety as well as good return on investment that is invested on regular basis. Respondents are much more aware about the investment of Equity in India. This Current study deals with the behavior in Investment of Equity with Special Reference to Vadodara City (India).