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Customer satisfaction, is a measure of how products and services supplied by a company meet or customer expectation. It is seen as a key performance indicator within business. Increasing competition (profit or nonprofit) is forcing businesses to pay attention to satisfying customers. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator of business strategy. Organizations need to retain existing customers. While Measuring customer satisfaction provides an indication of how successful the organization at providing products or services to the marketplace. Customer satisfaction is an abstract concept and the actual manifestation of the state of satisfaction will vary from person to person and product & service to product & service. Satisfaction depends on both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate.