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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
PERCEPTION AND ATTITUDE OF SMALL & MEDIUM SCALE ENTERPRISES (SMES) TOWARDS DIGITAL MARKETING IN VADODARA CITY
Authors
Nancy Yadav, Irshad Ahmad Khan
Keywords
SMEs, Digital Marketing
Abstract
The goal of this project is to find out the perception and attitude of SMEs towards Digital Marketing in Vadodara City. Keeping in mind the covid and digitalization era we conducted the survey.
Had one-to-one interaction with the owners and managers of SMEs to understand more about their
behavior. Digital Marketing is known for connecting brands to consumers through multiple
platforms like Google, Instagram, Twitter, Linked In, Facebook, Pinterest.
The SME sector plays an important part in the modern era. The vital contribution of SME in
economic development and socially beneficial led to the consideration of the SME sector as a field in strategic interest.
IJCRT's Publication Details
Unique Identification Number - IJCRT2104348
Paper ID - 205923
Page Number(s) - 2713-2724
Pubished in - Volume 9 | Issue 4 | April 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Nancy Yadav, Irshad Ahmad Khan, "PERCEPTION AND ATTITUDE OF SMALL & MEDIUM SCALE ENTERPRISES (SMES) TOWARDS DIGITAL MARKETING IN VADODARA CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 4, pp.2713-2724, April 2021, Available at :http://www.ijcrt.org/papers/IJCRT2104348.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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