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  Published Paper Details:

  Paper Title

COMPARATIVE STUDY ON MANGO DRINKS IN REGARDS TO MAAZA, FROOTI AND SLICE

  Authors

  RAHUL PRAJAPATI,  SHUBHAM SINGH,  Tushar Pradhan

  Keywords

Comparative study, Consumer Behavior, Slice, Maaza, Frooti, effects on brands.

  Abstract


Alphonso is a mango cultivar that is considered by numerous individuals to be truly outstanding as far as pleasantness, lavishness and flavor. It has extensive timeframe of realistic usability of seven days after it is ready making it exportable. It is additionally quite possibly the most costly sorts of mango and is filled primarily in Kokan district of western India. It is in season April through May and the natural product weigh somewhere in the range of 150g and 300g each. Non circulated air through Mango drinks like Frooti (Parle Agro Co.), Jumpin (Godrej Industries Ltd), Maaza (Coca Cola Co.), Dukes Mangola and Slice (PepsiCo Inc.) are mainstream in India. Numerous other nearby brands are likewise accessible. Alphonso mangoes are generally traded from Ratnagiri and sindhudurg regions of Maharashtra. Here fundamental three mango drinks monsters Coca Cola, PepsiCo and Parle Agro showcased their mango drinks for example Maaza, Slice and Frooti separately. India's mango fixation may be similarly old as the organic product yet the business openings it is making for food handling area is something that has never occurred. While mango drink brands like Coca-Cola (Maaza), Pepsi (Slice), Dabur (Real Mango juice) and Parle Agro (Frooti) are advancing the classification with new promoting and publicizing efforts. New limits, driven by the mango squeeze and drink section, are being added even as the business combines itself. The all out homegrown handling limit with regards to the ruler of organic products has gone up ordinarily in the previous two years and now is assessed at 15,000 tons for each day during the season. The interest for prepared Indian mango items is developing by about 25% in both the homegrown and the fare markets. The coordinated refreshment market in India is administered by mango juices, nectars and beverages that have about 85% of the piece of the overall industry; around 38 million instances of mango-based beverages are devoured by Indians consistently. Also Coca-Cola, whose item 'Maaza' is said to have over 35% piece of the pie for mango drinks in India. The interest for this mango all over India is anomalous. Anyone can't estimate the specific interest and development of this mango drinks looking at on market. India is the world's biggest mango maker, representing more than 50% of the world's yield in 2019.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2103702

  Paper ID - 205246

  Page Number(s) - 5978-5991

  Pubished in - Volume 9 | Issue 3 | March 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  RAHUL PRAJAPATI,  SHUBHAM SINGH,  Tushar Pradhan,   "COMPARATIVE STUDY ON MANGO DRINKS IN REGARDS TO MAAZA, FROOTI AND SLICE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 3, pp.5978-5991, March 2021, Available at :http://www.ijcrt.org/papers/IJCRT2103702.pdf

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