Published Paper Details:

An interpretative situation or condition shifts or forces human behaviour into several directions which some characteristics which cannot be brought back. Crises like Covid 19 pandemic doesn't occur frequently, to control the spread of the Covid virus several steps at different levels were carried out for utmost safety and wellbeing. Lockdown was one such measure that was adopted globally to prevent the disease from spreading. Thus, everything interrelated to public health, resulted in economic vulnerability and effecting it to roots. Market dynamics were shaken by the global shutdown. Consumers in an industry are the touchpoints of the competition, productivity and economic mix of the market. Consumers are already witnessing a shift in conduct in the face of economic uncertainty, but it is a matter of how many transitions they can sustain through the crisis. This research finds out consumer behaviour amidst COVID-19 crises and what consumers perceive in the lockdown for the mobile aggregator platform, which flourished even at the time of crises. Meanwhile, the study also presents the normal wellbeing of consumers using the mobile aggregator however the Standard operating procedures confined them to sustain in a regulated home environment. Giving them the alternate of the mobile aggregator to shop for gourmet and groceries. There have been several consumer shifts reports and which brings in a hypothesis about consumer behaviour such as, Perceived Usefulness, Perceived Ease of Use, Attitude and Behavioral Intention. Finally, the study tries to determine consumer shift amidst covid 19, which introduced a change in consumer buying behaviour for grocery and gourmet food products. The differences in consumption patter before the Covid pandemic outbreak and amidst is been explored across age gender and occupation.