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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
The influence of advertisements on consumers’ personality styles- A study in Jagtiyal and Karimnagar
Authors
Dr HARJOTH KAUR
Keywords
Consumer Buying Behavior, Advertisement, brand
Abstract
Advertisements are the keys for nurturing, shaping, building, creating and sustaining brands. They play a major role in making purchase decisions. They persuade, inform and remind customers towards selection of brand of product/service. They help the customers to associate the brand with the celebrity and can easily register the brand. Measuring the influence of advertisements in Consumers’ shopping habits is very essential for every marketer. The marketer’s efforts will go in vain if advertisement does not create any positive change in consumers’ buying decision. Advertising also helps in creating brand awareness and facilitate brand recall. The present study focuses on the influence of advertisements on consumers’ shopping habits.
IJCRT's Publication Details
Unique Identification Number - IJCRT2103259
Paper ID - 204333
Page Number(s) - 2033-2048
Pubished in - Volume 9 | Issue 3 | March 2021
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Dr HARJOTH KAUR, "The influence of advertisements on consumers’ personality styles- A study in Jagtiyal and Karimnagar", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 3, pp.2033-2048, March 2021, Available at :http://www.ijcrt.org/papers/IJCRT2103259.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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