Published Paper Details:

In this day & age, the consumption of mobile payment apps of people are rapidly changing. The introduction & quick adoption of Apps Regarding Cashback Offers On Payment Apps has completely changed the way we consume our payment apps. This generation who are the target demographic of this study, are the most sought-after customers for these payment apps as they are well versed with internet usage and have disposable income which can be spent on these transactions . This study focuses on the factors which affect Apps behavior Regarding Cashback Offers On Payment Apps the which will in turn help the mobile payment apps in acquiring customers if they chose to work on the most important factors. behavior of customers regarding cashback offers on payment apps has also changed dramatically, with most customers reporting increased usage. The study talks about several important factors which affect the Apps behavior Regarding Cashback Offers On Payment Apps In information systems, research on mobile payments is a flourishing field. An in-depth analysis of the literature shows that most studies often use current theoretical models of adoption and use of IT, but do not further broaden the research into other hypotheses that may provide new variables that are contextually important. Some contextual variables that are lacking in the current research are described.