Published Paper Details:

Purpose-The purpose of this paper is to talks about what is CRM and also to discuss about the customer Life cycle. CRM is one of the important ways of attracting customer in this new generation and enhancing the customer to be their potential customer for a long time. It is the way of approaching people who are not customer of the company and to make them customer of the company and initially a potential customer. The paper also talks about implementation of CRM in the different phases of CLC. CLC speaks about the different phases of customer. The paper will also take about how to enhance the CRM practices. Research Implication- In this competitive environment every company or brand is trying to make profits. But to make profits they need customers who will buy their product or services. In order to do that there need to be some mechanism to attract the targeted customers. Thus CRM is one of those mechanisms that help the company in making potential customers. This paper will talk about how CRM will be implemented in different phases of CLC. Originality/ Value- This paper will highlight the significance of CRM in different phases of CLC.