Published Paper Details:

Day by day private service operators are gaining their importance though Public services by Government updating with variety of services to satisfy their customers. Regional private transport operators could withstand in the market and variety of new private operators are emerging continuously. The present study throws light on knowing customer satisfaction levels and developing a model for customer choice variables leading to satisfaction.The study tries to establish relation between variables of Empathy, Value added services, Customer Choice with Customer Satisfaction. The study was carried during Aug 2019 to Oct 2019 under different districts of AP, Telangana & Karnataka. The findings ofthe study are, various independent variables like Value added services, Customer Convenience, Empathy, Reliability, Online, Customer comfort & Choice , Assurance, service value & Enhancers which were identified as reasons for choosing private service operators, even proved to be leading to satisfaction of Customers. It was even found that Empathy, Value added services, Customer choice are having relation with satisfaction when studied independently Which was not so with respect to value added services.