Published Paper Details:

The very phenomenal growth of retail in India is reflected in the rapidly increasing in number of supermarkets, departmental stores and hypermarkets in our country. This remarkable growth trend has been challenged by the shadow of the present economic slowdown, which has of course raised a fear of dip in consumption patterns and slowdown of growth for the Indian organized retailers. At a time when the consumer spending is on a decline, success will lie only with those retailers that can able drive customer loyalty by responding to the emerging demands of the discerning consumer. My study is an attempt to address the issues related to store attributes and also their relevance in the process of store selection. Various variables (store attributes) have been identified in my study which is based on theory and judgment. The factors identified and recommendations made in my study would be of use to retailers in designing their merchandise outlets with store attributes that would surely meet the expectations of shoppers and people in general and eventually motivate them towards the store patronage decisions.