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  Published Paper Details:

  Paper Title

A STUDY ON CONSUMER BEHAVIOUR AND SATISFACTION TOWARDS ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

  Authors

  Mrs.L.Malarvizhi,  Dr.R.Gandhimathy

  Keywords

Consumer attitude, green marketing, health consciousness, food safety, environmental engagement.

  Abstract


Organic products assumes essential part in everyday life. The present current world is an integral part of organic products. Buyers are increasingly worried about condition and their wellbeing. In this manner, they are starting to change their propensities for utilization and are requesting greener products whose fabricate has minimal effect on the earth. Green products join green ideas in the assembling and utilize return procedure of these products while enabling the products to meet a similar assembling directions. Green products are the products which are feasible, without the utilization of pesticides, made with reused materials and basic bundling. In this way, green customers can be characterized as the individuals who concentrate on the buy and utilization process particularly as it identifies with the creation procedure and the transfer of products, and additionally their effect on the natural condition. In a wide sense, green shoppers mean buyers who have obtained green products and who have endeavored to limit the effect of these products on the earth. It is additionally essential to take note of that the requests of conventional and green markets are very unique. Green promoting has stressed an adjust of value, capacity, cost and comfort with minimal effect of these products on the earth.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2102351

  Paper ID - 203451

  Page Number(s) - 2896-2905

  Pubished in - Volume 9 | Issue 2 | February 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Mrs.L.Malarvizhi,  Dr.R.Gandhimathy,   "A STUDY ON CONSUMER BEHAVIOUR AND SATISFACTION TOWARDS ORGANIC PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 2, pp.2896-2905, February 2021, Available at :http://www.ijcrt.org/papers/IJCRT2102351.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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