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  Published Paper Details:

  Paper Title

WOMEN AND ADVERTISING IN INDIAN PERSPECTIVE

  Authors

  Dr.Kajal Dey

  Keywords

Advertising, Customers,Women,Society &Information.

  Abstract


Advertising is an indispensable tool for dissemination of information in a creative and glamorous way. Today in this age of media boom, it is impossible to underrate-the impact and significance of advertising in informing, guiding, and persuading every individual who are exposed to it. Development in social, political, and economic systems have led to massive transformation of advertising as an appreciative and utility based vital communication and powerful marketing tool. The main aim of this paper is to discuss the women and advertising in India.This work is done on the basis of secondary data.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2101562

  Paper ID - 202875

  Page Number(s) - 4600-4603

  Pubished in - Volume 9 | Issue 1 | January 2021

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr.Kajal Dey,   "WOMEN AND ADVERTISING IN INDIAN PERSPECTIVE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.9, Issue 1, pp.4600-4603, January 2021, Available at :http://www.ijcrt.org/papers/IJCRT2101562.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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