Published Paper Details:

Social media marketing is the new Mantra for several brands since early last year. Social media has made communication a lot easier than ever before. It is the medium to socialize and it plays a marketing role and provides great opportunities for marketing products and services. It helps in bringing in new customers or clients and helps better to serve its existing customers. All types of business are getting involved in social media in an attempt to reach to a new audience and reinforce their ties with existing customers. As one is starting a new business, the major concern is with creating a product or service offering, finding first customers, to help grow more quickly and ensuring one has enough money to sustain the company. Social media tools such as face book, twitter, You Tube and LinkedIn reach consumers in innovative ways. The purpose of this study is to understand how owners of startups recognize using social media to grow their business and use social media to engage with their customers.