Published Paper Details:

Human behavior has been pushed in the direction of critical situation with few behavior characteristics being unalterable. THE pandemic COVID-19 IS not just another catastrophe (crisis), partial lockdown and various other measures have been taken to control the spread of the disease. AS with measures related to public health and lockdown and also the elements of the economy are interrelated intricately , this led to instabilities in the economy of the countries indicating changes in the dynamics of the market . Growth, economic integration and market competitiveness are all consumer driven in every market. The main question is with instability in the economy, customers are also undergoing behavior transition, so for how long will they experience this much transformation amidst the crisis. It is exciting to discover the correlations of this customer behavior that is forced with respect to other aspects like changes in the needs, culture, learning from crisis, personality, latest segments in the market, and the period to establish new consumer behavior models.