Published Paper Details:

India is famous for its rich heritage, traditional textiles, and brilliant workmanship. The growing concern in traditional Indian embroideries is time-consuming technique, outdated look, and less variety in products. To bring the traditional craft to its utmost extent of excellence, traditional Indian embroideries demands design modification, transformation and varied application. Toda tribes are found only in the Nilgiri district of Tamil Nadu state. Toda embroidery, an intricate form of embroidery worked by Toda women holds a ethnic distinctiveness for the Toda group of people. The present study focused to study the traditional Toda embroidery and to develop a new range of products through design modification and transformation. Totally, eight products were developed, three with toda embroidery, one in transforming toda embroidery as painting, and three products through design modification. Consumer acceptability towards the developed toda products on various parameters was also studied. Fabric painting with toda design was most preferred by the consumers with respect to the overall appearance. The study centered on giving a contemporary look to the products and developing it through faster techniques. The study will help the toda women and NGO�s to diversify the range of toda embroidered products and to develop articles of a similar appearance as like toda embroidery with less time-consuming technique.