Published Paper Details:

The e-commerce entities today, has created a much greater impact than any other entities. Despite being new they have surpassed many other forms of business in terms of accessibility and revenue. This business structure is highly dependent on advanced and innovative technology. In order to compete, these entities rely on certain anti-competitive measure which not only hampers the business of the existing traditional market but also creates hindrance towards other e-commerce entities. The competition regulation in India is not a very old concept and thus it still has many avenues that are yet to be ventured fully. The Commission has constantly monitored the activities of such entities and also has taken steps to prevent them from practicing unfair mechanisms like predatory pricing and making vertical agreements. The commission is continuously on the lookout for is the abuse of dominance by such entities and to find out they have to determine the relevant market. In this paper, observations have been made that might make such determination easier and also focuses on the other unfair mechanisms that the entities generally resort to gain market power.