Published Paper Details:

Abstract Purpose: This Paper investigates the Cause and effect relationship between Financial Parameters and Corporate Reputation in India from 2015 to 2019 for the top 10 BSE listed Banks. Methodology: Granger Causality test is performed for examining the cause and effect relationship between Financial Parameters like Credit Deposit Ratio (CD), Deposit to Total Assets Ratio (DTA), Return on Equity Ratio (ROE), Interest Expenses to Interest Earned Ratio (IEIE), Profit Margin Ratio (PM), Equity Multiplier Ratio (EM), Net Interest Margin Ratio (NIM), NPA to Advance Ratio (NPAA) and Corporate Reputation, which indicates the difference between the market value and the book value of the selected Banks. Findings: CD, DTA, EM, having significant cause and effect on Corporate Reputation while ROE, IEIE, PM, NIM, NPAA does not have significant cause on Corporate Reputation. Corporate Reputation does not have significant cause on NIM, NPAA Financial Parameters. Corporate Reputation significantly causes CD, DTA, EM. Research limitations: The findings are specific to Top 10 BSE Listed Banks by market capitalization. To introduce the cause and effect relationship, eight Financial Parameters are selected for the period 2015 to 2019. Practical implications: This study attempts to investigate the cause and effect of Corporate Reputation on financial performance, which contributes to the existing literature by providing the effect of Corporate Reputation that helps banks in taking strategic decisions regarding building and maintaining its Corporate Reputation.