Published Paper Details:

The Present paper is an effort to focus on the concept of multiculturism in the novels of Paulo Coelho. Paulo Coelho himself is a literary phenomenon that moves �beyond the culture of origin� (Damrosch 197) and has become a permanent resident in the philosophy and logic of readers through his �universal language�. The purpose is to explore Coelho�s rhetorical narrative popularity and to understand his cognitive theory about how readers across the planet belonging to different genres, culture and age relate themselves to his narratives. The diversified cultural phenomenon that projects the contact zones between the reader and Paulo Coelho leads towards the unique cultural hybridization. Most of his works have cosmopolitan characters with cosmopolitan thought process. This hybrid cultural nexus with his readers led Coelho to sold 350 million copies and translations in more than 80 languages. The frequency and wavelength affinity of thoughts and ideas of Paulo Coelho with his readers across the world is not less than a miracle as how come a Brazilian writer ,writing in Portuguese, resonates with people�s logic and emotions