Published Paper Details:

This paper tries to diagnose factors affecting the usage of UPI among customers. Efforts have been put to investigate the usage pattern, customer�s perceptions and awareness about Indian Government�s UPI for banking and financial transactions. A questionnaire was filled up by the users of UPI having bank account registered with the bank. The responses were analysed through regression model using SPSS. Five independent variables have been identified and used as major factors influencing customer�s usage of UPI. Five factors are: Perceived Usage Risk, Compatibility of Apps and OS, Customer�s Demographic Profile, Comparative Advantage over Other Apps, and External Threats. Factors like transaction risk, demographic profile of customers, compatibility of apps and benefits of UPI were significantly affected the usage pattern of UPI. While factors like geographic distribution of the customers, phishing and virus attack were negatively affected the usage of UPI.