Published Paper Details:

Abstract Entrepreneurship plays an influential role in the economic development of any nation. It is a vehicle to improve the quality of life, especially for those people who are living in rural areas where resources are either in raw crude form or in under-developed condition, the application of which is often very tough and challenging. Despite these challenges, most of the rural entrepreneurs can use their rustic innovative talent to succeed. In our country, 70-80% people live in rural areas and most of them are dependent directly or indirectly on either agriculture, fishery, animal husbandry or rural wage labour associated with plantations and ranches. Alongside, the also perform other ancillary activities linked to rural development. The entrepreneurship development programmes can be very useful to provide better opportunity to rural masses for improving their living standard. Entrepreneurship can also control migration to urban areas. The present paper is an attempt to highlight the role of rural entrepreneurs in a tough and challenging environment. The study will be based on secondary data only and will be limited to the rural entrepreneurship and improving the Rural Entrepreneurship Ecosystem.