Published Paper Details:

The global pandemic �COVID-19 hit almost every country and disrupted the economy very hard. As we know to prevent the spread of this virus, the government has taken several steps and this has impacted the retail business of the country. Most Stores except the essentials stores has been shut, and these essentials store is given a certain period to allow them to open, still facing a huge loss as they are not allowed to sell non-essential items and facing inventory loss issues because of the inefficiency of supply chain management. Citizens are being afraid of coming out of the houses and have started doing panic buying looking at the lockdown for several days and thinking they won�t be able to buy in the coming days. We took a survey of 100+ consumers and find out the factors that are affecting or impacting the FMCG sector. Looking at the situation by our eyes itself we researched how this pandemic is impacting the FMCG sector and what was the buying be like before and during the COVID.