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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
IMPACT OF CELEBRITY ENDORSEMENT IN SOFT DRINK INDUSTRY IN BANGALORE
Authors
Yash Koppikar
Keywords
Celebrity endorsement, Soft Drink Industry, Bangalore, Regression, Coke Cola, Pepsi, Marketing, Salman Khan, Ranbir Kapoor
Abstract
This study has been undertaken to investigate the impact of Celebrity Endorsement in the Soft Drink industry in Bangalore. This study was done by distributing questionnaires online and collecting data and was restricted to Bangalore area. The main relation was taken in relation with the Endorsers relationship and impact on the viewers. This paper was a adaptation from two base models and created a model of my
IJCRT's Publication Details
Unique Identification Number - IJCRT2007411
Paper ID - 197178
Page Number(s) - 3934-3955
Pubished in - Volume 8 | Issue 7 | July 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Yash Koppikar, "IMPACT OF CELEBRITY ENDORSEMENT IN SOFT DRINK INDUSTRY IN BANGALORE", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 7, pp.3934-3955, July 2020, Available at :http://www.ijcrt.org/papers/IJCRT2007411.pdf
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Volume 12 | Issue 7
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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