Published Paper Details:

AN IN DEPTH STUDY OF INDIAN TELECOM INDUSTRY � ITS MARKET SIZE, CONSUMER TRENDS AND OPPORTUNITIES AUTHOR: DR SURPREET SAHAI ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE AVADH GIRLS� DEGREE COLLEGE LUCKNOW-226001 E-mail Id: surpreetsahai@gmail.com Abstract: Due to recent growth in the IT industry, there has been a boom in the Indian telecom sector because of which market size has increased. Since there has been great dependency of the Indian population on this sector; as several companies are operating in India as well as overseas, due to which there has been frequent problems in the smooth functioning of this sector as customer�s needs and desires are increasing day by day. On the other hand, many private players have been providing opportunities and growth to both individuals as well as to the economy, which need to be studied in the coming years for the self-sufficiency of the Indian economy. The telecom industry in India has been displaying sustained high growth rates. Riding on expectation of overall high economic growth and consequent rising of income levels, it offers an unprecedented opportunity for foreign investment. Combination of these factors is deriving growth in telecom market, promising rich return on investment. This study will provide an insight into the telecom sector and the steps being taken by them to improve their relationship with their customers. From the study, one can understand the present scenario of the practices and programs being followed by the leading players in this sector and the process followed by them to enhance customer retention and customer satisfaction that in turn, leads to enhanced profits and brand image in the minds of the customers. . The paper would also help provide customized as well as tailored solutions to the telecom industry in terms of planning long-term strategies relating to marketing and other operating divisions.