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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 6 | Month- June 2024
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Paper Title
THE IMPORTANCE OF PRODUCT PLACEMENT IN BOLLYWOOD FILMS. A STUDY OF ITS SUCCESS AS AN ADVERTISING TOOL
Authors
Tanya Kanoi, Aditi Damodar Shingare
Keywords
Bollywood films, product placement, marketing communication, advertising
Abstract
The advent of mankind has led to the complete evolution of the biosphere where homo sapiens have largely ruled and dominated the activities in the environment. Owing to these progressions and activities, the marketing world today has undergone various developments in the long. Once such development has been the invention of the practice of product placement. This paper discusses the practice in brief and focuses on how it has helped the Indian film industry, particularly the Bollywood industry to grow and prosper. The conclusions made from this research bring out the importance of product placement in Bollywood films and at the same time justify its significance as an advertising tool in today�s world.
IJCRT's Publication Details
Unique Identification Number - IJCRT2007273
Paper ID - 196920
Page Number(s) - 2834-2849
Pubished in - Volume 8 | Issue 7 | July 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Tanya Kanoi, Aditi Damodar Shingare, "THE IMPORTANCE OF PRODUCT PLACEMENT IN BOLLYWOOD FILMS. A STUDY OF ITS SUCCESS AS AN ADVERTISING TOOL", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 7, pp.2834-2849, July 2020, Available at :http://www.ijcrt.org/papers/IJCRT2007273.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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