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Decision making is a very crucial part of the organizational growth. The need to make informed and intelligent decisions motivates an organization to indulge in business research. Whenever a manager confronts a key decision, he must decide the type of research/ which is essential to facilitate the decision-making process. The most important task for a marketer is to present the right product at the right place with the right price to the right person. It is also essential to go back to the consumers to gauge the level of satisfaction so that the consumers remain loyal. The recent years have witnessed a gigantic augmentation in the human population. This has stirred the need for emergence of more and more healthcare centres and amenities to cater to the needs of exploding human population. Health is a broader term which encompasses physical, mental, social, emotional and spiritual well-being of an individual. In India, healthcare has been evolving rapidly keeping a fast pace with rapidly metamorphosing technological advancements. The demand of healthcare services is increasing manifolds in the private hospitals because of certain amenities and facilities that are being provided by them. Nowadays patients and their families can choose a particular hospital from a plethora of options presented in front of them. The entire decision-making process is influenced greatly by various factors like the advertisement and branding of the healthcare centres, word of mouth, past-experiences, location, cost-considerations, age-groups, suggestion from friends, references by doctors, the target group ranges from 18-65 years of age. Also interviews with the management of various multi-speciality hospitals would help to understand the hospital specifications. The findings of this study would be an important aid for the hospital administration. ?