Published Paper Details:

"Popular culture and the mass media have a symbiotic relationship each depends on the other in an intimate collaboration�. It is one of the most powerful tools of communication in the developing countries, it can aid in promoting the right things at a right point of time, or can make use of any situation to create disturbance around the people or in the society. However, mass media can have both positive and negative impact and the lives and on the minds of the people. It depends on the mindset of the people as to which side they look for. Media influences is the actual force exerted by a media message resulting in either a change or reinforcement in audience or individual beliefs, media effects are measurable effects that result for media influences or a media message. Thus the investigator would like to take up the present study to assess the knowledge regarding impact of mass media on life style pattern among the adolescents.