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  Published Paper Details:

  Paper Title

EVALUATION ON FACTORS AFFECTING FAST MOVING CUSTOMER GOODS AT BIG BAZAAR.

  Authors

  TARIQ HUSSEIN OMAR,  Ms. A. SANTOSH KUMARI

  Keywords

EVALUATION ON FACTORS AFFECTING FAST MOVING CUSTOMER GOODS AT BIG BAZAAR.

  Abstract


Retail is the selling of goods and services to the consumers in small portions to the public for their own use. A retailer is someone who cuts off or sheds a little piece from something. Retailing comprises of business activities involved with clearance of enterprises and products from purchasers directly for their personnel, family and household use. Below are the four components of retailing. Indian retail industries appear to be one of the most leading retail industries moreover there are well known several new players from western countries such as Wal-Mart, IKEA, Tesco, Lifestyle and Pantaloons. In India retail Industries are required to rise 25% yearly being driven by strong pay advancement, developing lifestyles, and great Demographic models. Indian retail industry is the greatest industry in India, with employment of around 8% and adding to over 10% of the country's GDP. Big Bazaar being one of the most comprehensive retail industries in India that provides goods and services such as fashion and apparels, general merchandise, electronics, fast foods, food products, leisure and entertainment section. Among all the products that are mentioned, FMCG is mainly focused as part of my case study. Fast Moving Customer Goods (FMCG) these are short termed products that are sold immediately at a lower rate cost and are unsustainable goods such as packaged beverages, candies, groceries, baked goods, toiletries and cosmetics.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2006509

  Paper ID - 195848

  Page Number(s) - 3723-3732

  Pubished in - Volume 8 | Issue 6 | June 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  TARIQ HUSSEIN OMAR,  Ms. A. SANTOSH KUMARI,   "EVALUATION ON FACTORS AFFECTING FAST MOVING CUSTOMER GOODS AT BIG BAZAAR.", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 6, pp.3723-3732, June 2020, Available at :http://www.ijcrt.org/papers/IJCRT2006509.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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