Published Paper Details:

The age old art, culture and tradition are dying due to the increase in the trend of modernisation. People are slowly drifting away from their roots and adopting new systems and processes of different nations. This has affected the life of many traditional artists, who are not even able to lead a sustainable life, which they were used to earlier. The experience and hard work of the old artists have become penniless and are bound to sell their work for small amount of money. This mainly happens in the field of art, textile, music, dance etc. where the famous old forms of presentation becomes outdated, due to the loss of interest of people in them. India is called the hub of culture, where there are many forms of art, but the diminishing trend of these kind of art may severely affect the cultural scenario of the country. Digital Marketing can be adopted to create the hype of their art again and develop a sustainable source of income for them.