Published Paper Details:

Children are fascinated to the animated cartoon programs. The thoughts, behaviour and ideas of children are being influenced by TV cartoons. Television cartoons are a medium of gender portrayal in its variety of content. The gender portrayal (stereotypical) by television cartoons influences the viewers by various means. When children are repeatedly exposed to stereotypical representation, they take it as the normal culture when they grow up. The present study is an attempt to investigate how gender is being portrayed in Indian television cartoon program. Content analysis was carried to find is there a stereotypical depiction of gender in Indian television cartoons. The lead male and female character of the selected cartoon program was tested for the gender stereotypes. It was found that male lead character is dominating the cartoon programs whereas the representation of female lead character is far below, which shows gender is stereotypically represented.