Published Paper Details:

The research study addresses the critical role of food retailers in the time of unexpected level of crisis due to the spread of infectious Corona Virus. It is divided into two sections. First section is primary data based and exploratory in nature. Second section is secondary based and explanatory in nature. In the first section usefulness of the neighbourhood grocery stores (kirana stores) has been discussed and these grocery stores have been proved to be extremely critical lifesavers in nationwide lockdown. In the second section, an action-plan has been suggested that food retailers should consider to help their communities, their employees, and their business. To achieve the objectives of this research various websites, newspaper, magazines, books, and journals were searched to collect data on food retailer planning. A sample of 50 was taken by convenience sampling technique to analyse the utility or usefulness of local kirana stores. Food retailers definitely have the ability to handle this crisis for the well-being of population. Keywords: Food retailer, critical role, usefulness, kirana stores