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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A STUDY ON ONLINE SHOPPING BEHAVIOR AMONG THE PEOPLE OF PATNA
Authors
Pragati Pallavi
Keywords
Consumers, Online Shopping, E-Business, Diffusion of Innovation theory
Abstract
Online Shopping is an emerging trend that has hiked up the domain of E-Business. Rise in internet service and smart phone has opened the possibilities of online shopping among the consumers. Consumer does shopping with an ease with the help of various online shopping app such as Myntra, Amazon, Flipkart etc. The increase in the technology provides good opportunities to the seller to reach the consumers with variety of offers which allure the consumers for online shopping. Theory of Planned behaviour is applicable in this research paper for understanding online consumer behaviour. This research paper aims to study the online shopping behaviour and the satisfaction level among the consumers in online shopping among the people of Patna. The methodology of this research is Survey where 50 respondents ageing between 30-45 residing in a particular locality of Patna has been chosen under the convenient sampling for the study
IJCRT's Publication Details
Unique Identification Number - IJCRT2006142
Paper ID - 195354
Page Number(s) - 1055-1065
Pubished in - Volume 8 | Issue 6 | June 2020
DOI (Digital Object Identifier) - http://doi.one/10.1729/Journal.23762
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Pragati Pallavi, "A STUDY ON ONLINE SHOPPING BEHAVIOR AMONG THE PEOPLE OF PATNA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 6, pp.1055-1065, June 2020, Available at :http://www.ijcrt.org/papers/IJCRT2006142.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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