Published Paper Details:

This study aimed at examining the attitude of Indian consumers especially students towards online education. The study mainly focused on knowing whether consumers prefer online education better than offline education. This study also comes in a wake of time when the whole world is battling with Covid-19 pandemic situation. A self-structured questionnaire was designed for data collection from a sample of 100 respondents which consists of 54 males and 46 females. This questionnaire consists of 19 sets of questions which were aimed to get inputs such as demographic information of respondents, awareness towards online education and its related platforms, preference of respondents regarding online education, challenges and benefits of online classes, cost factors etc. Findings of this study show that there is no concrete evidence that consumers only prefer online education because as in the further research it was found that people still think that human intervention plays a significant role in the field of education. However, it was found that consumers have a positive inclination towards online education platforms and believe that they can easily get access to it and can also get other advantages such as access to various certification courses. The government should organise workshops and seminars for creating awareness of online education among consumers and should include online education in the curriculum for students.