Published Paper Details:

Social media has truly revolutionised the way in which students interact, communicate and socialise. It is an integral part of their everyday life and has become tool of staying in touch with friends and also facilitating schoolwork. As a result, the students have been found to spend a considerable amount of time on social media and are the largest users of this available technology. This descriptive study therefore aims at studying the social media usage among university students from Mumbai and its perceived impact on students social life and academic performance. For this purpose, an online web page survey via a Google form was circulated among students from various universities across Mumbai and data was collected from 155 students. The responses were analysed using descriptive statistical tools (mean, median and mode). The results indicated that the most commonly used social media platform was WhatsApp, and the sampled students spend at least 1 hour on social media on a daily basis. Majority of the students use social media for being in touch with friends and obtaining new information. Students not only consume fun content on social media (which includes memes and funny videos) but they also use social media for current affairs and politics. When it comes to social media addiction, nearly 50% of the students found themselves saying �just a few more minutes� and further results indicate that students are addicted to social media. This social media addiction has resulted into certain negative effects on students social life like changes in sleeping schedule, etc. Moreover, the study also revealed that students were of a neutral opinion about social media having any impact on their academic performance, but some facts revealed from the study indicate that students are unwilling to prioritise academic activities to social media usage. Hence it leaves a scope for higher level of research in this area in the future. In a nutshell, social media has both positive uses and a negative impact but productive use of social media is recommended to not only improve academic performance of students, but also in improving social interactions.