Published Paper Details:

Purpose: �Basically, I want to make this project because of my interest towards customization and as a consumer I want thing as I want and I always keen to know something new. So, I think this is the best way to learn something interesting and knowledgeable. I faced many problems during the project because this is a very broad topic and everyone have their own opinion. So, this project is an attempt at bringing to light the current situation of customization in customer relationship management . The role of customization in customer relationship management has been discussed in detail and limitations have been added and discuss the related intricacies of this project which is the most important objective. The present scenario and situations prevailing in the Country have also been talked and take best efforts not to leave behind any loopholes and to touch upon all the important details relating to customization in customer relationship management. I am also giving my own analysis and conclusion on this and gave my suggestion as well .� Research implications: �This research paper provides a preliminary understanding of customisation in CRM to retain its consumers besides this it also highlight the role of customisation in CRM how it approaches and helps to explore new ways in marketing domain for easy settlement of their customers.� Originality/value: �This paper highlights on the various types of usage of customisation to retain the customers as well as importance of customisation, maintain database to retain existing customers.�