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  Published Paper Details:

  Paper Title

CUSTOMER�S MENTALITY AT BUSINESS CENTRES DURING PANDEMIC SITUATION

  Authors

  Dr. G. ASHOK KUMAR

  Keywords

Pandemic Situation, Pandemic Guidelines, customer attitude, customer satisfaction

  Abstract


A businessman has to meet various kinds of customers with different attitudes and habits. Customer satisfaction is the prime investment for every businessman. Customers are having bundle of wants; the wants satisfying power of the business is not only the purchasing power of the customer but also services provided by the owner of the business. Further, it is additional burden to every businessman to follow guidelines given by the Government during this pandemic situation. Hence, this study aims to observe the mentality of customers and activities of the other customers and merchants at business centres during this pandemic situation. The study based on the primary data collected from 129 respondents through online survey using Google Forms. The study observed that out of 129 respondents; 59 (45.74 per cent) respondents are awful in following pandemic guideline when going outdoor i.e., maintain social distancing and hygienic practice at business centres and there is no respondent�s is poor in following pandemic guidelines. Fourteen (10.85 per cent) respondents opined that the other customers are not at all satisfied in following pandemic guidelines in the business centres and 12 (9.30 per cent) respondents opined that the other customers are never mind even after the merchant advised to follow pandemic guidelines. Forty-five (34.88 per cent) respondents opined that the merchants are above standard in advising pandemic guidelines to their customers and only eight (6.20 per cent) respondents justify that the merchants are poor in professional ethics during pandemic situation. The study suggested there should be more strategic awareness programs to improve social distancing and hygienic practices among the people.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2005237

  Paper ID - 194678

  Page Number(s) - 1797-1806

  Pubished in - Volume 8 | Issue 5 | May 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Dr. G. ASHOK KUMAR,   "CUSTOMER�S MENTALITY AT BUSINESS CENTRES DURING PANDEMIC SITUATION", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 5, pp.1797-1806, May 2020, Available at :http://www.ijcrt.org/papers/IJCRT2005237.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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