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  Published Paper Details:

  Paper Title

CUSTOMER BEHAVIOUR TOWARDS DIGITALIZATION WITH REFERENCE TO HDFC BANK: A STUDY IN THE CITY OF JAIPUR

  Authors

  Prof. Niraj Rathi,  Kriti Khandelwal

  Keywords

Customers, Digitalization, HDFC Bank, Net Banking

  Abstract


In recent years, the concept of digitalization has been grasped globally. Therefore, the banking sector is not so far behind. Net banking and Cashless economy are the call for a better economy and the customers need to catch up to it. Being a leader among the private banks, HDFC Bank aims to provide the best banking services in the country and has appeared with world class e-banking facilities such as net banking, chillr, payzapp, chatbot, etc. This paper aims towards the customers perception and behavior towards the digital banking services provided by HDFC Bank

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2004460

  Paper ID - 193890

  Page Number(s) - 3261-3265

  Pubished in - Volume 8 | Issue 4 | April 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Prof. Niraj Rathi,  Kriti Khandelwal,   "CUSTOMER BEHAVIOUR TOWARDS DIGITALIZATION WITH REFERENCE TO HDFC BANK: A STUDY IN THE CITY OF JAIPUR ", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 4, pp.3261-3265, April 2020, Available at :http://www.ijcrt.org/papers/IJCRT2004460.pdf

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