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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Paper Title
A STUDY ON CONSUMER BUYING BEHAVIOUR OF DAIRY PRODUCT WITH SPECIAL REFERENCE TO CHIKHLI TALUKA
Authors
Ammar Ogasia
Keywords
Consumer Buying Behaviour, Dairy Products, Brand
Abstract
This articles examines the consumer buying behaviour towards dairy products with special references to Chikhli taluka. Consumer Buying Behaviour means to understand and predict buying behaviour of consumer in the market place. Study is based on both primary and secondary data. Primary data has been collected through well-structured questionnaire. Convince sampling method was used for data collection and 100 respondent were. The most of the respondent were mostly influenced by packaging of the product, freshness was the reason for using non-branded dairy product, Local shops were mostly preferred, mostly decisions for the purchasing of dairy product were made by the mother�s and most of the respondent spend between 1001 and 1500 per month on dairy product. To conclude there is still opportunity in the market for the companies and respective message should be pass on to people who are still not using branded dairy product.
IJCRT's Publication Details
Unique Identification Number - IJCRT2004449
Paper ID - 193877
Page Number(s) - 3181-3187
Pubished in - Volume 8 | Issue 4 | April 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ammar Ogasia, "A STUDY ON CONSUMER BUYING BEHAVIOUR OF DAIRY PRODUCT WITH SPECIAL REFERENCE TO CHIKHLI TALUKA", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 4, pp.3181-3187, April 2020, Available at :http://www.ijcrt.org/papers/IJCRT2004449.pdf
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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