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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
�A STUDY ON THE SEGMENTATION OF CARS AND ITS IMPACT ON ITS BRAND POSITIONING�
Authors
ALIASGAR CHALLAWALA
Keywords
segmentation, classification, segment, positioning
Abstract
This research paper deals with market segmentation happening in automobile sector which is making the job for marketers and manufactures of automobile cars to very strategically choose their market and target their customers. Then the paper moves on to the different categories of cars which the automobile companies do to manufacture cars. All the segment of cars have been discussed in brief in order to make the reader aware about the various segments of cars. Then the impact of marketing strategy on the mind of the consumer is also studied on the basis of various examples. The paper ends with the conclusion based on the impact of brand positioning on the mind of the consumer and having a customer centric approach.
IJCRT's Publication Details
Unique Identification Number - IJCRT2004432
Paper ID - 193860
Page Number(s) - 3060-3065
Pubished in - Volume 8 | Issue 4 | April 2020
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
ALIASGAR CHALLAWALA, " �A STUDY ON THE SEGMENTATION OF CARS AND ITS IMPACT ON ITS BRAND POSITIONING�", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 4, pp.3060-3065, April 2020, Available at :http://www.ijcrt.org/papers/IJCRT2004432.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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