Published Paper Details:

The purpose of this study is to explore the trend of dividend payout ratio and the factors which influence the dividend decision of the selected Fast Moving Consumer Goods (FMCG) companies during the period 2010-11 to 2017-18. The sample size of the study consists of six FMCG companies which have been selected by following a purposive sampling procedure from the list of top 20 companies in Bombay Stock exchanges (BSE) based on market capitalization on date 31.12.2019. The finding of the study reveals that the significant increasing trend of Dividend Payout Ratio (DPR) associated with Hindustan Unilever Limited (HUL) and Marico Limited (ML) while another two companies like ITC Limited (ITCL) and Britannia Limited (BL) are a significant decline trend of DPR. Moreover, the study shows that the failure to draw any definite relationship between DPR and selected determinants of DPR. The study also shows that Previous year Dividend payout Ratio (PDPR), Current Ratio (CR), and Tax Ratio (TR) have a significant joint impact on the DPR of HUL, ITCL, DIL, and CPL during the study period.