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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR
Authors
Kunal Kshirsagar, Abhinav Khanna, Meenal Pendse
Keywords
Branding, Consumer, Consumer buying behavior, Brand Loyalty
Abstract
Brand image on consumer buying behaviour is at the show of shopping for the merchandise and services. Consumers are influenced by different social, psychological, cultural and behavioural situation. The paper deals with the results of the first research which purpose was to look at the impact of brand name on influencing consumers to get a product. the target of the paper is to worry the very fact that the brand has an impression on customer decision- making process. Original primary data within the first research were collected by employing a quantitative method of questionnaire. within the end, it's concluded that the branding impacts the buyer behavior in relation to the different dependent and independent variables.
IJCRT's Publication Details
Unique Identification Number - IJCRT2004230
Paper ID - 192971
Page Number(s) - 1719-1721
Pubished in - Volume 8 | Issue 4 | April 2020
DOI (Digital Object Identifier) -
Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Kunal Kshirsagar, Abhinav Khanna, Meenal Pendse, "IMPACT OF BRANDING ON CONSUMER BUYING BEHAVIOUR", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 4, pp.1719-1721, April 2020, Available at :http://www.ijcrt.org/papers/IJCRT2004230.pdf
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Volume 12 | Issue 7
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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