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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 12 | Issue 7 | Month- July 2024
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Published Paper Details:
Paper Title
A STUDY ON MEASURE THE EFFECT OF DIGITAL ADVERTISEMENT ON CONSUMER DECISION MAKING PROCESS AT SURAT CITY
Authors
Ruchit Meruliya, Dr. Taral Patel
Keywords
Digital Marketing, Impact of Digital Advertising, Consumer Decision Making Process, Online Consumer Behavior
Abstract
The number of internet users is on a rapid rise worldwide and the internet is being used by consumers of all age and types. Internet has become one of the major medium for communication, entertainment and is indeed in the process of replacing traditional entertainment, promo products, and informative media. This research study has been conducted to study the measure effect of Digital Advertisement on Consumer Decision Making Process at Surat City. The research made use of primary data, which was collected using structured questionnaire. The sample population is taken from different directional zones of Surat from West, South, East, North and Central. The study concludes that the majority of the respondents are influenced by T.V. ads and newspapers for their buying decision. People also agree that digital ads influence more of their purchasing decision which signifies effectiveness of digital ads.
IJCRT's Publication Details
Unique Identification Number - IJCRT2004156
Paper ID - 193218
Page Number(s) - 1223-1231
Pubished in - Volume 8 | Issue 4 | April 2020
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Ruchit Meruliya, Dr. Taral Patel, "A STUDY ON MEASURE THE EFFECT OF DIGITAL ADVERTISEMENT ON CONSUMER DECISION MAKING PROCESS AT SURAT CITY", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 4, pp.1223-1231, April 2020, Available at :http://www.ijcrt.org/papers/IJCRT2004156.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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