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  Published Paper Details:

  Paper Title

THE IMPACT OF PERSONAL SELLING ON PURCHASING TOWARDS CLOTHES

  Authors

  Kuldeep Bohra ,  Ganaraj Suresh Poojari,  Dhiren Mandowara,  Ganesh Sopan Jagle,  Gaurav Arunkumar Shingi

  Keywords

Personal selling, Buying behavior, Sales persons, Clothes

  Abstract


This study aimed to find the impact of personal selling on the purchasing behavior in buying clothes. To achieve the objectives of the study, questionnaire was formulated through google form. The questionnaire design on the basis of personal characteristics of salespersons and their display of goods, promotion done by salespersons in the sale of clothing, and customer�s purchasing behavior. The sampling showed that salespersons in retail stores are honest in dealing with their customers but do not have the ability to negotiate with them. The study recommended the importance of training and qualification for salespersons in personal selling to help them deal truthfully with customers and develop the ability to negotiate.

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2004151

  Paper ID - 193375

  Page Number(s) - 1197-1201

  Pubished in - Volume 8 | Issue 4 | April 2020

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Kuldeep Bohra ,  Ganaraj Suresh Poojari,  Dhiren Mandowara,  Ganesh Sopan Jagle,  Gaurav Arunkumar Shingi,   "THE IMPACT OF PERSONAL SELLING ON PURCHASING TOWARDS CLOTHES", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.8, Issue 4, pp.1197-1201, April 2020, Available at :http://www.ijcrt.org/papers/IJCRT2004151.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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